Make It Easier for Customers to Pay You
December 21, 2023
Make It Easier for Customers to Pay You
I was trying to pay a medical bill that required me to call in to make a payment. I knew it was going to take time and didn’t want to get distracted from work, so I called at 845am. I got sent straight to voicemail. Discouraged, I told myself I would do it tomorrow. Life got in the way and I completely forgot until I was 32 days past due and g
Because the practice was not open when I tried to pay, the following happened:
Practice got their payment 32 days late
I was frustrated because I couldn’t pay this bill even though I wanted to. I wondered if other practices were more technologically advanced
The practice had to realize I was past due and spend time to call me (took 3 times before I picked up)
This practice now wasted time, frustrated a customer, and didn’t get paid on time. All because there was no easy way to pay when it was convenient for the customer.
How many dealerships does this apply to? A customer tries to pay, but can’t, and it costs a dealer time, money, and a frustrated customer.
You may ask yourself “how many customers actually want to pay after hours? Do they not want to be doing other things?”
37%. 37% of all payments through LeftLane are made during non-business hours. This means 4 out of every 10 customers want to pay you when you are not open. How many of them get discouraged and make payments late or do not make them at all?
Dealerships on LeftLane collect 6% more each month than they did before joining LeftLane. Likely due to the end customer being able to pay whenever is convenient for them. Think about the magnitude of that. If you are collecting $100K per month, you can be collecting another $6K. In pure profit.
Customers are trying to give you money. Why would you want to make it difficult for them? Call LeftLane at 512-222-9549 or request a demo to get this solved. There is nothing better than getting paid when you are sleeping.
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